The digital age has ushered in an unprecedented data explosion, where data has gradually become an asset. Data quality has become a crucial aspect in determining the quality of these assets. With the advancement of big data, the increasing richness of data has presented new challenges and difficulties in improving data quality. A data quality strategy is proposed, which involves four main aspects: establishing a data quality assessment system, implementing the collection, analysis, and monitoring of data quality information, establishing a mechanism for continuous improvement, and enhancing metadata management. By optimizing and improving from various angles, a comprehensive quality management and evaluation system is ultimately formed, providing high-quality data support for information systems.